Ice Theory
Deep Hydration Freezable Serum™
Deep Hydration Freezable Serum™
Ice Theory turns traditional ice facials into a clean, repeatable skincare routine with freezable serums™ and a silicone applicator.
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Ingredients
Ingredients
What's included
What's included
Sensitive skin guidance
Sensitive skin guidance
Ice Theory is designed for use across all skin types when used as directed.
For dry skin:
If you have dry skin, we recommend our Deep Hydration serum. It features hyaluronic acid (HA) which is highly effective for dry skin because it is a humectant that attracts up to 1,000 times its weight in water, plumping and hydrating the skin surface.
For oily skin:
If you have oily skin, we recommend our Summer Glow serum. It's powered by niacinamide which helps regulate sebum production, reducing the appearance of enlarged pores, and reducing inflammation from breakouts.
Shipping and returns
Shipping and returns
Shipping:
All orders are shipped next-day from our LA warehouse and typically arrive within 1-4 business days.
Express/expedited shipping options are also available at checkout.
Free shipping on orders $55 and above.
Returns:
For hygiene reasons, opened skincare products may not be eligible for change of mind returns.
If something arrives damaged or incorrect, contact us and we will organise a replacement or refund.
Glass Looking Skin, In Under 60 Seconds
A freezable skincare system that combines cold therapy and targeted ingredients.
The cooling applicator helps trigger temporary vasoconstriction, which helps skin look less puffy and less visibly flushed.
The freezable serum delivers hydration, barrier support and antioxidant support for a brighter-looking, smoother-looking complexion.
5 Reasons You'll Love Ice Theory
Proven Science, Real Results
Ice Theory triggers temporary vasoconstriction, reducing superficial blood flow to help soften the appearance of redness.
Cooling also helps limit swelling, leaving skin looking smoother and more de-puffed after use.
Said their skin looked more radiant after use
Said their skin looked dewier and more hydrated
Said it became part of their weekly routine
*Based on a customer survey of our Summer Glow serum. Individual results may vary.
Confident Skin Starts Here
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"I noticed my skin looked smoother straight away and I'm excited to use this on mornings before makeup."
— Isabella's first use of Ice Theory
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"I used the advanced glow serum and the biggest thing I noticed was how much less puffy my skin looked. My face looked fresher, more sculpted, and more awake."
— Jacinta, after 1 week of Ice Theory
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"After using Ice Theory consistently, my complexion started looking brighter, more even and much more glowy."
— Claire's 1 month experience
How To Use
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Step 1... Fill
Fill the silicone cup to the top with Freezable Serum™ and insert applicator stick
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Step 2... Freeze
Place upright in the freezer and leave overnight until fully frozen
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Step 3... Apply
Remove silicone cover and apply to face in circular motions, for up to 2 mins
Choose Your Glow, Compare The Serums
Deep Hydration
Featuring hyaluronic acid + vitamin B5
Our everyday serum for lasting hydration.
What it helps with:
Hydrates and plumps skin, support a healthier looking complexion.
Advanced Summer Glow
Powered by niacinamide + vitamin C
Our advanced serum for ultimate glow.
What it helps with:
Promotes a brighter, more even looking complexion while supporting healthier looking skin.
Double Bundle
If you want the full routine, choose the Double Kit and we'll include BOTH serums, plus 2 applicators, and 20% off.
The Ice Facial Has Been Upgraded
Not all ice facials are equal. Here is what changes when you use a freezable serum.
| Ice Theory | Dunk Bowls |
Cooling effect |
|---|---|---|
Active ingredients |
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Skincare system |
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Targeted application |
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Clean & portable |
Customer Reviews
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Sarah M. 12 January 2026Verified buyerActually makes my skin look awakeI keep this in the freezer and use it in the morning. My face looks less puffy and way more fresh after a rough night of sleep.
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lilykate 18 January 2026Verified buyerlove this. the cold feels amazing and my skin looks smoother after i use it.
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Monica L. 25 January 2026Verified buyerNice idea, works wellI honestly bought this because it looked different from everything else. The applicator glides really nicely and the serum doesn’t get messy. Skin looks more glowy after using it for a week.
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tash 2 February 2026Verified buyerSuper cooling, super refreshing. I use it before makeup and it helps everything sit nicer.
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Emma R. 6 February 2026Verified buyerGood but smaller than I expectedThe product itself is lovely and feels very luxe when frozen. I just thought the bottles would be a bit bigger. Still using it every morning though.
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rina.xo 11 February 2026Verified buyerobsessedthis is one of those products you actually look forward to using. makes my face look really fresh.
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Chloe B. 16 February 2026Verified buyerLove the glow serumThe niacinamide one is my favourite. My skin looks brighter and more even, especially around my cheeks.
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Megan27 21 February 2026Verified buyerPretty good. I don’t think it’s a miracle but it definitely makes my skin look more alive in the mornings.
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Isabella K. 28 February 2026Verified buyerFeels expensivePackaging is beautiful and the actual experience feels really premium. It gives that tight, refreshed look straight after use.
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Jessy_ 3 March 2026Verified buyeri was sceptical but its actually so nice. the cold applicator is the best part.
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Amanda H. 7 March 2026Verified buyerBest part of my morning routineI’ve tried ice rollers and jade rollers and this is the first one that actually feels like it does something while also applying skincare. My skin looks smoother, calmer and more hydrated.
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Nicky90 10 March 2026Verified buyernicevery cooling, very easy to use.
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Olivia T. 14 March 2026Verified buyerHelped before an eventUsed this the morning of a wedding and my makeup went on beautifully after. My face looked less tired and a bit more sculpted.
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Becs92 19 March 2026Verified buyerI like it, but you do need to remember to freeze it properly first. When I actually plan ahead it’s great.
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Hannah P. 23 March 2026Verified buyerso refreshingThis feels AMAZING in the morning. I’ve been using the hydration one and my skin looks less dull already.
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mia_mia20 29 March 2026Verified buyerdidnt expect to love this as much as i do. it just makes me look more put together even when im tired.
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Rachel D. 2 April 2026Verified buyerPretty, practical, effectiveI mostly bought it because the concept was clever, but I stayed for the results. The cooling effect plus the serum is such a good combo, especially under the eyes and around the jawline.
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Kate44 6 April 2026Verified buyerGood product. Wish shipping was a tiny bit faster but the actual item is lovely.
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Bianca S. 11 April 2026Verified buyerMakes me look less tiredI have two little kids and never sleep enough, so anything that helps is a win. This genuinely makes my face look fresher in about five minutes.
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laurenbee 16 April 2026Verified buyerwowcold girl skincare but actually useful lol.
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Natalie F. 20 April 2026Verified buyerNot bad at allI prefer the blue serum over the pink one, just personal preference. The hydration one feels nicer on my skin, but both are good.
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rubyjay_ 24 April 2026Verified buyermy skin looked really glowy after using this for a few days. also just fun to use tbh.
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Stephanie W. 1 May 2026Verified buyerPerfect before makeupThis has become part of my getting ready routine. It smooths everything out and gives my skin a cleaner, brighter look before foundation.
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Elle27 5 May 2026Verified buyernice product, nice packaging, feels great on skin.
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Brooke C. 10 May 2026Verified buyerI get the hype nowAt first I thought this might be one of those TikTok things that looks better than it is. But nope, it’s actually really good. My skin looks brighter and a little tighter right after use.
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marssss 14 May 2026Verified buyerpretty decent. i dont use it every day but when i do my face definitely looks better after.
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Nicole G. 18 May 2026Verified buyerCute and effectiveIt’s rare that something feels this fun and this useful. Love the cooling applicator and the glow after using it.
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Tegan_09 23 May 2026Verified buyeri like it but the first time i used too much serum. once i figured it out it was really easy.
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Grace J. 29 May 2026Verified buyerGenuinely impressedI’ve spent a lot on skincare and tools over the years, and this is one of the more unique products I’ve tried. The immediate effect is what sold me, but after two weeks my skin also looks more radiant overall.
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shayyy21 3 June 2026Verified buyergood morning productmakes me look less dead haha.
Your Questions Answered
What is Ice Theory?
Ice Theory is freezable skincare, a chilled serum facial you glide across your skin for a fresh, luminous looking finish.
Ice Theory turns traditional ice facials into a clean, repeatable skincare routine with freezable serums™ and an easy-glide applicator.
It is designed to be less messy than ice water and more comfortable than holding ice directly on skin.
Can I use it daily?
Yes. Keep sessions short and comfortable. Most people use it for 30 to 60 seconds.
Start with 30 seconds and increase if your skin loves it.
Should I use it morning or night?
Either works. Morning is great for an awake looking glow. Night is great before moisturiser for a dewy finish.
Do I wash my face before using it?
Yes. Use on clean skin, then follow with moisturiser or SPF depending on time of day.
Can I use it under makeup?
Yes. Wait 2 to 3 minutes after use, then apply makeup as normal.
Will it sting or feel painful?
It should feel cool and refreshing, not painful. If it feels too cold, let it warm for 10 to 20 seconds before starting and keep it moving.
Is it safe for sensitive skin?
Yes! Ice Theory is designed for use across all skin types when used as directed.
For dry skin:
If you have dry skin, we recommend our Deep Hydration serum. It features hyaluronic acid (HA) which is highly effective for dry skin because it is a humectant that attracts up to 1,000 times its weight in water, plumping and hydrating the skin surface.
For oily skin:
If you have oily skin, we recommend our Summer Glow serum. It's powered by niacinamide which helps regulate sebum production, reducing the appearance of enlarged pores, and reducing inflammation from breakouts.
Which serum should I choose?
Deep Hydration is best for a dewy looking finish and bounce glow.
Summer Glow is best for a brighter, more even looking finish.
If you want both, choose the Double Kit.
Can I switch between the two serums?
Yes. Many people use Deep Hydration on drier days and Summer Glow when they want a brighter, glassy look.
How do I fill the applicator?
Add serum into the applicator, seal it, then freeze upright. Do not overfill, leave a little space for even freezing.
Is it messy?
No! The serum stays in the cup until it melts on contact. No bowls, no dripping water, no runoff down your hands.
How long does it take to freeze?
Most freezers will set the serum cup in a few hours. For the cleanest glide, freeze overnight. For best results, keep it stored in the freezer between uses.
Can I keep it in the fridge instead?
No, it needs to be stored in the freezer.
The applicator is designed to fully freeze the serum, which will not happen in a fridge. If it is only stored in the fridge, you will also miss the cooling effect that helps refresh and de-puff the skin.
If needed, you can still apply the serum directly to your skin without freezing it, you just will not get the full frozen facial experience.
How do I clean the applicator?
You can re-use your frozen serum many times before needing to thoroughly clean it.
For a deeper clean, wash weekly with warm water and mild soap, rinse well, and dry fully before refreezing.